Saffron Chase

Saffron Chase manages perceptions. We believe that your reputation depends on how you’re perceived – be it by the public, politicians or the media. More than ever before, it is crucial that this is managed carefully.

We firmly believe that successful businesses must see every new day as a brand new world waiting to perceive how you measure up. Perceptions change by the minute and news spreads fast.

People are making connections faster than ever before – 24/7 media, ease of travel and the internet means that your business is more exposed than ever. There is no hiding place. And yet there are more possibilities. For some this is a threat and for others it is an opportunity.

At Saffron Chase we will ensure your business stays one step ahead of the curve so it is always perceived in the right way - making the fast changing business environment a great opportunity.

Commonwealth Business Council

The Commonwealth Business Council (CBC) was established in 1997 at the Commonwealth Heads of Government Meeting in Edinburgh and seeks to utilise the global network of the Commonwealth of Nations for the promotion of trade & investment.

The CBC provides leadership in increasing international trade and investment flows, creating new business opportunities, promoting good governance and corporate social responsibility, reducing the digital divide and integrating developing countries into the global market. In fulfilling its mission, CBC strives to provide a bridge between the private sector and governments, between emerging markets and developed markets and between small businesses and international private sector.

Click here to download information on Saffron Chase's new advisory board

Click here to download Yashwant Deshmukh’s presentation at the Saffron Chase briefing on the Indian general election on 25th February 2009 at the House of Commons.

Globe International selects Saffron Chase to help influence climate change deal

Commonwealth Business Council appoint Saffron Chase for thought leadership PR in UK

Alpha Dogs: How Political Spin Became A Global Business by James Harding

For anyone interested in the lobbying and PR world, this book chronicles the birth and evolution of the industry by telling the story of an American firm called Sawyer Miller. James Harding narrates how the firm took on political candidates running for office in America and the rest of the world and making them electable. From Shimon Peres in Israel to Cory Aquino on the Philippines, they advised major figures on how to present themselves to secure success at the ballot box. The firm, eventually, broke up as the pressure to pursue commercial clients became too much. I thought this was a great book and would recommend those in our industry to read it.

Review by Vikas Pota, Managing Director of Saffron Chase.