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Saffron Chase manages perceptions. We believe that your reputation depends on how you’re perceived – be it by the public, politicians or the media. More than ever before, it is crucial that this is managed carefully. We firmly believe that successful businesses must see every new day as a brand new world waiting to perceive how you measure up. Perceptions change by the minute and news spreads fast. People are making connections faster than ever before – 24/7 media, ease of travel and the internet means that your business is more exposed than ever. There is no hiding place. And yet there are more possibilities. For some this is a threat and for others it is an opportunity. At Saffron Chase we will ensure your business stays one step ahead of the curve so it is always perceived in the right way - making the fast changing business environment a great opportunity.
The India Group is an alliance of India’s largest private sector firms in Europe. Established in 2004, the group has met with almost every Government Minister that matters to their businesses. As an alliance, they’ve articulated and presented their experiences of ‘doing business in Europe’ as well as having introduced the realities of global India in various conferences and events. Saffron Chase was selected to provide public affairs advice to the group and to act as its Secretariat.
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Analyst Report: Goldman Sachs on The Ten Things for India to Achieve its Accenture select Saffron Chase for ‘Insight into India’ campaign. Chase India signs Italian Defence Company - Finmeccanica for public affairs in India ICO Global Communications, a $4bn US satellite operator, selects Saffron Chase for UK public affairs consultancy.  The Power Game: How Washington Works by Hedrick Smith Although written in 1988, rather like the insights of Yes Prime Minister – some things never change. I first read this book as a PPE student interning in Washington and learnt more about the nature of power than either my degree or business has taught me. It is not just for those interested in why the US will always have a budget deficit, current account deficit, be a battle ground for foreign powers on its turf, be on military stand-by, have stock market crashes – it’s also a book on how to use power in any political arena, anywhere in the world of business or politics. |
