With massive shifts in demographics, consumer trends, tastes and preferences, our experience with our clients shows us that marketing departments are not geared to deal with niche marketing. Saffron Chase can help you to devise an integrated marketing strategy through our Multi Cultural Communications Practice.

Quick Quiz

• Which luxury car brand is the natural choice for Indian men aged 40+?
• What’s the favourite branded alcoholic tipple for West Indian men?
• What is the make up brand Pakistani women prefer?
• What milk formula do South Asian mothers favour for their newborn?
• Are chicken wings or beef steaks most consumed within Hindu households?
• What’s the favourite mobile phone ring tone among Indian OAPs?
• Why is the proportion of home ownership so low amongst Muslims?
• What’s the most popular way of sending money back to Sri Lanka? Through a high street bank?

Stumped? Most marketing directors are!

We know the differences in buying habits and patterns, which newspapers and TV channels are watched and where ethnic minority communities shop. That’s why we can help you with the positioning of your products and services.